Top 23 Tips of SEO You Must Know

This is part 4 of the 4 parts of Top 23 of SEO Tips

15.  Article exchanges

You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

16.   Titles for links

Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.
Not anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.

17.   Site map

A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar.

Submit sitemap to all major search engines. Use sitemap generator wordpress plugin for easy creating and submitting sitemap.xml file.

18. Meta tags:

Use and Metatags. Metatags generally do not have that much importance now-days but Yahoo and MSN still consider Meta tags. Include post description in meta tag. Sometimes this description will come as search result description on search result pages. Use meta tag to include keywords, around 15-20 keywords will be sufficient. Do not use keywords that are not in your post content. Use All in One SEO pack plugin to add different Description and keywords meta tags.

19. Avoid Duplicate content

Wordpress blogs have drawback of duplicate contents. Content is said to duplicate when same content is accessible from two different urls. Concentrate on unique content. Fresh content is also important for fast ranking as crawlers love fresh content.

Use robots Noindex meta tag and robots.txt file for avoiding duplicate contents. Use post excerpt on index, archives and category pages. You can use evermore wordpres plugin for wordpress blogs for showing post excerpts.

20. File Naming

There are many of the search engines indexing file names and have found that using relative keywords in this area will play a role in your overall search engine marketing strategy.

Instead of naming your file pagename.asp, you would name it keyword-phrase.asp or page-name.asp. Always use hyphens (-) to separate the words in your file names, use all lower case for file naming, this includes images too.Visitors to your site will appreciate the clean URI paths which are easy to remember and bookmark. Always try to provide the visitor with the shortest URI path.

This is not an area to stuff keywords. Files should be named appropriately as part of the overall theme and should be relevant to the on page content.

22. Try to get your keyword phrase inside incoming links

Inbound links are a great way to improve your page rank. But you can’t really control how people link to your pages. Chances are they won’t use a phrase that has anything even remotely close to your keyword phrase. Remember that they are doing you a favor by linking to you. If it makes sense, you can ask them to change the text of the link, but be careful, as people can be very touchy, and you might just get your link removed.

Another way to get your keyword phrase in inbound links is to provide your customers with the link text ready-made

23. If you must use Flash, always include alternative text

Flash and search engines don’t mix well, but if you must use flash you should include alternate text that describes exactly what the Flash element includes. And if you use Flash for your entire site, you should always do an alternate version of the complete site in HTML so that search engines and non-Flash browsers can view it as well.

Top 23 Tips of SEO You Must Know

This is part 3 of the 4 parts of Top 23 of SEO Tips

10. Use Your Keyword Phrase in Images

Many bloggers see a large amount of traffic sent to their blogs from image searches on search engines. Make the images you use in your blog work for you in terms of SEO. Make sure your image filenames and captions include your keyword phrase.

Besides that, you can put the tag of your images with proper keywords rather image descriptions. Search engines use this tag instead of the image description.

11. Avoid Block Quotes

There are differing opinions on this issue with one group of people saying that Google and other search engines ignore the text included in the HTML block quote tag when crawling a web page. Therefore, the text within the block quote tag won’t be included in terms of SEO. Until a more definitive answer can be determined to this issue, it’s a good idea to keep it in mind and use the block quote tag cautiously.

12. Be bold

Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

13.  Deep linking

Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site

14.  Become a foreigner

Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

14.   Newsletters

Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

15.   Multiple domains

If you have several topics that could each support their own website, it might be worth having multiple domains.

Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Top 23 Tips of SEO You Must Know

This is part 2 of the 4 parts of Top 23 of SEO Tips

5.   Use Your Keyword Phrase in Your Subtitle and Headlines

Breaking blog posts up using subtitles and section headlines not only makes them more visually appealing on a text heavy computer screen, but it also gives you additional opportunities to use your keyword phrase.

6.   Use Your Keyword Phrase in the Body of Your Content

It’s important that you use your keyword phrase in the body of your blog post. A good goal to try to achieve is to use your keyword phrase at least twice in the first paragraph of your post and as many times as you can (without keyword stuffing) within the first 200 (alternatively, the first 1,000) words of your post.

Include the keywords naturally in post content. Use main keywords in

,

tags. Keywords should be relevant to page.

7.   Keyword Density

It is used to be that people kept a very close watch on the density of keyword in their body content. Typically they kept their keyword density around 2-7%.

Nowadays there is very little weight on the keyword density of your content as long as it’s not overdone or unnatural appearing. They keyword density that are being referred to is the one that in your meta data and title tag. It is an exact rule to follow, but just use common sense for this.

Don’t have your title, meta keywords, and meta description all be just your main keyphrase. That’s a 100% density and will raise a red flag.

7.   Inbound links

Links from relevant sites means these sites are voting for you and you will get importance for ranking. Stay away from bad neighbors. At least do not link from you to bad sites. Let bad neighbors link to you as you don’t have control on that so ignore it.

As I mentioned above strictly try to have different anchor text for inbound links. Stay away from link spamming. Try to get some .edu and .gov links.

8.   Outbound links:

Do not link to more than 100 links from same page. It will be considered as link farm (word you might be hearing from beginning ;-)). Many outgoing links will not give you any benefit. Keep outgoing links limited and possibly link to relevant sites only.

9.   Use Your Keyword Phrase in and Around Your Links

Search engines count links higher than plain text in their search algorithms, so try to create links that use your keyword phrase. Avoid using links that simply say, “click here” or “more information” as these links will do nothing to help you with your search engine optimization. Leverage the power of links in SEO by including your keyword phrase in them whenever possible.

The text surrounding links is typically weighted more heavily by search engines than other text on your page as well. If you can’t include your keyword phrase in your link text, try to include it around your link text.

If you are submitting site to different web directories give different anchor text for each submission. Also for manual reciprocal link exchange try to have different anchor text and deeper post links instead of index page. Try to get backlinks from relevant sites.